There is a shift happening in retail to move the focus from transactions to experiences and engagement. As the retail experience shifts, so will the designers who shape them. Dr. Jen Schlueter, Dean of Graduate Studies at Columbus College of Art & Design, explores how the industry is rethinking retail along with Rachel Friedman and Faith Huddleston from Tenfold, a design firm that just launched an experimental retail space called Tenspace, and Ed Hofmann, chair of the Master of Professional Studies in Retail Design advisory board at CCAD.
Interested in learning more? Catch the next installment of CCAD Knows Retail, a free webinar series featuring experts in the field. You can visit Tenspace in Columbus's Short North district (930 High Street) or follow them online.